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三°S

(THREE DEGREES OF SEPARATION)

Graduation Project | Solo Project | The University of Edinburgh

September 2018 - May 2019

ABOUT THIS PROJECT

An investigation on advertising algorithm and its impact on the consumer's decision-making process. Using Google Ad Setting as the case study, based on existing research and reinterpretations of data collected from users' Google Ad Settings, a framework and an interactive design artefact is created.

三ºS (three degrees of separation), reimagining online users' control over the advertising algorithm and their decision-making process.

KEYWORDS: Google Ad Settings, Data & Privacy, User Profiling, Decision-Making, Autonomy

SKILLS: Qualitative & Secondary Research, User Research, Arduino, PHP, HTML, CSS, CAD/CAM, 3D Printing, Illustrator, Prototyping, Sketching