title-image.jpg

三°S

THREE DEGREES OF SEPARATION

Graduation Project @ The University of Edinburgh

ABOUT THIS PROJECT

The practice of online services using users’ data and profiles for the purpose of personalising targeted advertisements has been a raising concern for the general public due to the lack transparency and clarity over how their data is collected and processed by profiling and advertising algorithms.


Users inevitably become detached to their personal data and online profiles, consequently losing control over their decision-making process as online services such as Google imposes targeted advertising contents to influence the users’ future course of actions.

三ºS is my graduation project and a personal exploration and interpretation on proposing users to take back control of their decision-making process in the online context.