Marketing & Advertising Project | Group Project | Mirum (Hong Kong)
ABOUT THIS PROJECT
During my design internship at Mirum (Hong Kong), a borderless digital agency with offices across 24 countries, working alongside the copywriting intern, we were tasked with a practice brief to create a new marketing campaign for the DJI Spark drone (now discontinued), targeting the Hong Kong & Greater China market.
DJI Spark, never the same.
GROUP MEMBERS: Eva Huang, Millicent Wong
KEYWORDS: Marketing Camapign, Advertising, Repositioning, Digital Marketing, Engagement Marketing
SKILLS: Qualitative & Secondary Research, Copywriting, User/Market Research, Storytelling, Photoshop, Illustrator