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DJI SPARK

(PRACTICE CAMPAIGN)

Marketing & Advertising Project | Group Project | Mirum (Hong Kong)

August 2018

ABOUT THIS PROJECT

During my design internship at Mirum (Hong Kong), a borderless digital agency with offices across 24 countries, working alongside the copywriting intern, we were tasked with a practice brief to create a new marketing campaign for the DJI Spark drone (now discontinued), targeting the Hong Kong & Greater China market.

DJI Spark, never the same.

GROUP MEMBERS: Eva Huang, Millicent Wong

KEYWORDS: Marketing Camapign, Advertising, Repositioning, Digital Marketing, Engagement Marketing

SKILLS: Qualitative & Secondary Research, Copywriting, User/Market Research, Storytelling, Photoshop, Illustrator